Felicia Newman

Founder & Owner of Newman Marketing Research
I am a professionally trained moderator with over 20 years of marketing research experience, the last 15 spent exclusively in qualitative, with broad-based experience with a wide range of industries and methodologies. I use creative projective techniques to delve deeper into consumers’ thought processes, taking emotions and imagery into account, and am RIVA-trained for advanced levels of focus group moderating.

Why Choose Newman Marketing Research?

My Research Technique

Here is a sampling of project techniques and innovative tools I have experience with that will yield a richer and more actionable discussion for your research project.

  • Brainstorming
  • Ideation
  • Concept testing
  • Ad testing
  • Detail aid Testing
  • Perceptual Mapping
  • Sort Exercises
  • Imagery
  • Personification and more…
Additional Skills
Ability to write top-lines, content analysis and reports

Able to work on pilot studies/ interviews with a real-time reactivity in-person and giving advice on next steps

Pilot test quant studies

Ethnography Research

Shop along research

Some Extra Tidbits

  • BS degree in Marketing from Villanova University
  • MBA in Marketing from Drexel University
  • Advanced moderator training at RIVA Institute in Bethesda, Maryland
  • Occasional adjunct marketing professor and guest speaker at Villanova University
  • Exclusively involved with qualitative marketing research; emphasis in medical, pharmaceutical and psychiatric qualitative research
  • Strong relationships with consumers and clients with on-going repeat client work during my over 20+ years in business

“Exceptional qualitative research is not just about the interview, it is about the efforts you take before and after the interview to develop effective questions and actionable reports that truly make the actual interview a success.“

 

Take a glimpse into Neman Marketing Research

Click here to see a video on how I can deliver an effective game plan for your research needs.

Feedback from Long-time Clients

“Felicia is a master of the art and science of moderation. Her ability to extract meaningful responses without influencing the opinions of the respondent is unparalleled.”
~ Chris Calandrillo, Metaphor, Inc
“Felicia has conducted several research projects for our financial services company. We seek her out for our research needs because of her ability to relate to our customers, to make even complex questions understandable and simple, and to be flexible. We require a facilitator who advises us, but who is also able to take feedback as the interviews progress and adapt as we gather new insights and knowledge from the research. Felicia is the consummate professional she has been faced with some difficult interview sessions, which she’s handled beautifully. She immerses herself in our business and product concepts, and is able to speak very knowledgeably about the topics we are testing with our consumers. I highly recommend Felicia, especially in cases when a company needs to test complex or specialized topics with an audience.”
~ Senior Product Manager, Financial Services Company
Contact Me Today

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